Suggestions For Getting Repeat Visitors
Your website is up and running. It is bursting at the seams with great content, and more first-time visitors are popping in every day. Your job is only half done. Once you have attracted visitors to your site, you want to do whatever you can to turn first-time visitors into repeat visitors.
The single most crucial component to producing repeat traffic is giving visitors a reason to come back. This calls for regular posts of new content on your site. The meaning of “regular” varies from industry to industry. Certain fields will need new information every day, but others can go longer without being updated.
If you are unable to update it regularly yourself, writers-for-hire can provide you with content. You can also ask for guest bloggers on your site in return for a link back to their websites and a bit of free publicity. Still other options include reposting old content, linking to a video or relevant article, or talking up an upcoming special feature.
Getting people to interact in your pages will also ensure return visitors. This interaction can come in the form of a forum or a chat room. Educational or inspirational series are also great for bringing in repeat traffic, particularly if they have question and answer segments in which the users can participate.
Make your web pages simple to bookmark so your visitors can find your site easily when they want to come back. An even better suggestion is to strategically place a subscription box on your site so visitors can be alerted to new content on your pages and receive newsletters to keep their interest in your site alive.
Features that allow visitors to easily share your website or post are excellent tools for spreading your site quickly. In this social networking age, make use of easily available plugins that allow your visitors to endorse your site on Twitter and Facebook pages. Other popular social sites such as StumbleUpon, Pinterest, and Digg are also accessible through sharing plug-ins. Some sharing plug-ins let your visitors easily email articles to their friends, which means you will reach new people outside of social networking websites. Make it as easy as possible for visitors to not only return to your website, but to also recommend it to others.
Using proper keywords will improve your site’s popularity and visibility. Keywords are like road maps. They provide directions that search engines can use in finding your website. This will increase the amount of new traffic that you receive daily. Search engines also make it possible for one-time visitors to locate your website again in case they have forgotten your URL or have not signed up to follow you on Twitter or Facebook. So that you are more recognizable to search engines and your visitors, use relevant page titles and strong keywords throughout the title, URL, description, and post. The easier you are to find, the better.
Spamming is something that you absolutely do not want to indulge in. If your goal is to convince people to view and use your pages on a regular basis, sending them useless marketing messages will be counterproductive. Spammy e-mails and newsletters that sound more like advertising billboards will turn off many users, and you may end up receiving unsubscribe requests instead of repeat visitors.
Think out of the box for new ways of ensuring repeat visits from netizens. For instance, discounts, offers, special coupons, and promotions are ways to tempt visitors to your site. Blog owners can try using contests, printables, and free gifts to lure visitors. Post information about your incentives on social networking sites, blogs, and newsletters. People are likely to subscribe to your site and continue visiting if you frequently offer unbeatable deals or giveaways.
At the end of the day, keep in mind that nothing works better than regularly updated and relevant content on your site. If your website can hold true to its promises, visitors are sure to return.
Your website can easily wither away if you don’t update it frequently. Make sure that you keep your site up to date and interesting if you want visitors to keep returning. The more appealing the content of your website remains, the more likely readers will be to return.